About us

Our Values ​​and Our Mission

Behind every Aventon e-bike stands a team that brings together technology, design, and service—with a clear mission: to deliver a cohesive overall experience that functions reliably and turns every ride into an adventure, whether big or small. To achieve this, Aventon Germany manages everything from a single source—from planning and brand implementation to partnerships and events, all the way through to e-commerce, logistics, and customer experience.

Our Team

A Team of Insiders and Cycling Enthusiasts. Behind Aventon Germany stands a team that knows the cycling world from more than just a catalog. We have assembled a group of experts who have spent years in leading industry positions, actively helping to shape market developments from various perspectives. This deep-rooted experience is the foundation upon which we are building the mobility of tomorrow, today.

We combine decades of expertise in executive management, brand leadership, product development, and strategic sales with cutting-edge knowledge from the digital world.

Our Driving Force: Your Complete Experience. What unites us is the commitment to provide you not just with a first-class e-bike, but to create a perfect overall experience. We approach the entire process from the customer's perspective—from initial consultation and a seamless purchasing process to top-tier after-sales service.

Our personal beliefs

“There is no greater challenge—and no greater opportunity—than launching a new bicycle brand in Germany. We look forward to earning our place here while simultaneously growing Aventon into a global brand. And furthermore, to write the next chapter of our brand by proving that a fresh perspective—along with innovations that deliver genuine added value—can succeed even where expectations are highest.”

Malte, Global Brand Director

“Honestly, there are thousands of bike brands out there, but I want to develop bikes that I’m genuinely stoked to ride myself. As a tech-savvy bike nerd, I’m obsessed with using the latest technology to squeeze every last ounce of riding fun out of every single ride. It’s about solving real-world, everyday problems—and having a hell of a lot of fun doing it.”

Guillaume, Product Developer Europe

“It is a special privilege to shape a brand’s design language in the world’s most demanding e-bike market. “With my years of industry experience, I see this as the perfect moment to evolve Aventon’s identity: We are combining our fresh energy with the precise, functional aesthetic that German riders expect.”

Daniel, Lead Industrial Designer